Wauchope company, Stabilcorp, have been recognised as an ABA100 Winner in The Australian Business Awards 2018 for Brand Managment.

The award recognises Stabilcorp’s achievements in the construction industry through the marketing and promotion of the ShoulderMaster attachment.

Geoff Jackson, Product Development Manager, says “The ShoulderMaster is at the beginning of its journey in contributing to making Australian and the world’s roads safer through its ability to widen road shoulders efficiently and economically. Our vision is that the ShoulderMaster will become a traditional tool in the road maintenance industry which will assist all levels of Government in saving lives and reducing serious injuries caused by motor vehicle accidents on roads”.

The ShoulderMaster is Australia’s first universal skid steer paver attachment designed specifically for the purposes of rehabilitating and widening the shoulders of roads.

“For over a decade, The Australian Business Awards have recognised organisations that provide their clients with solutions to modern challenges by prioritising innovative practices that continually push the boundaries of what’s possible,” Australian Business Awards Program Director, Ms Tara Johnston, said.

“The ABA100 Winners have demonstrated a commitment to developing forward-looking solutions to challenges. This adaptability has cemented their position as major influencers in their respective industries.

“Those organisations that can continue to evolve alongside ever-changing business models will secure their longevity, continually contributing to the marketplace by disrupting the status quo in a positive way,” Ms Johnston added.

Each year the ABA100 Winners are recognised through a variety of different award categories that demonstrate transformative business and product innovation. Corporate, government and non-government organisations are recognised for their ability to drive innovation through the application of technical expertise in the management of industry-leading initiatives, and for the research and development of high-performing products and services.

Projects are evaluated based on their demonstrable ability to identify and segment their market/s, communicate features and benefits while growing their business. Detailed analysis of features, end-user benefits, research and performance provide a comprehensive framework that determines the wider success of the project in the target market/s.