The ShoulderMaster was officially unveiled and released to the Australian market by The Hon John Barilaro MP, Minister for Small Business, Minister for Regional Development and Minister for Skills, along with The Hon Leslie Williams MP, Member for Port Macquarie.
The unveiling ceremony took place at the impressive Australian Technology Park, Sydney on 11 September 2015 before invited guests and media and marked the commercial entry of the ShoulderMaster onto the Australian market.